Seeing how we're on holidays, I'm not as pissy as I'd normally be had I not been off work for the last couple weeks. That said, I've thought of my first rant! This REALLY pisses me off as it's happened to me more than once on the account I work on.
SEM (aka search)...I still have clients who refuse to get on board with this. Like really??? What effing year is this??? Here you have consumers who are ACTIVELY LOOKING FOR YOUR BRAND/PRODUCT and you don't want to be there??? And I'm not talking about vauge category keywords either...we have research that shows exactly how many people are searching for their brand name. Some of our competitors have even been buying our key words for the last couple years and these morons still don't want to spend 1% of their budget on SEM! Their reasons are gems like 'we have a lot of other initiatives we'd like to pursue, or our website isn't up to date'. Well then maybe you should re-think your priorities!
As if not owning your own keywords isn't ridiculous enough, there's also the matter of all the insights SEM offers your brand. Ever wonder what the key periods for your business are? Or if having activity in the marketplace is creating consumer response? Search Engine Marketing tells you exactly that and shit-loads more!
On that note I'm in the middle of reading a great book on the subject called 'Click...Unexpected Insights for Business and Life' by Bill Tancer. I'd post a link to a book review or something but I'm still 'bloggingly challenged'
You'll just have to Google it
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I totally agree!
ReplyDeleteThanks Anonymous,
ReplyDeleteWow I haven't posted or even looked at this blog after getting bored with it (like 2 days after I started) and was soo surprised to see someone commented...THANKS. May just have to keep the posts coming
Just curious- how the hell did you find it?